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EMERGENCE Invades SXSW

Presenting DXSW (Detroit Hip Hop showcase), The Revival: SXSW (Women in Hip Hop showcase), and more.


EMERGENCE is presenting two groundbreaking showcases at the 2010 South By Southwest (SXSW) music festival in Austin: DXSW (Detroit Hip-Hop showcase) and The Revival: SXSW (Women in Hip-Hop showcase). Curated by Invincible, who will perform at both events, these showcases aim to build unity and a stronger spirit of cooperation within the music movements in which EMERGENCE is rooted.

These showcases are generously sponsored by SplinkMe.com, marking the launch of this innovative company and website which aims to link small businesses with musicians and other influencers towards successful sponsorships.

DXSW features a dozen of Detroit Hip-Hop's finest, headlined by the legendary Slum Village, in their first ever SXSW appearance. Black Milk will also be performing along with live musicians AB and Daru. Detroit is known internationally for its unique musical innovations, most recently spread by super-producer and artist Jay Dilla, who joined the ancestors nearly 5 years ago. Dilla's younger brother Illa J will be hosting the event along with Marv Won, with musical interludes provided by DJs/Producers House Shoes and 14KT.

The Revival: SXSW will highlight a wide spectrum of regions and styles throughout the women in Hip-Hop movement, and is headlined by veteran Philadelphia emcee Bahamadia making her SXSW premiere. Other performers featured include Tiye Phoenix, Chicago's own Psalm One, Toronto emcee Eternia, as well as Diamond, best known for her work with Crime Mob. The event will be filmed for a follow-up short documentary in EMERGENCE's The Revival series, which gives viewers a behind-the-scenes glimpse into the growing Women in Hip-Hop movement.

The first documentary in The Revival series can be viewed here and follow-up interviews with the featured artists can be read here.

Event dates, set times and locations for DXSW, The Revival: SXSW and other related events after the jump.


PANEL: Keeping It Real: Marketing and Selling Independent Hip-Hop

Thursday, March 18, 5:00 p.m., Austin Convention Center.
Featuring Invincible (EMERGENCE), John Shaw (Select-O-Hits Music Distribution), Dan Solomito (The Stadium), Michael Watts (SwishaHouse), Saeed Crumpler (BALANCE). A lot of attention is given to the few major label rappers who are able to break through into the mainstream, but it's the thriving underground hip-hop subculture that breeds these artists and keeps the genre alive. Acts are generally signed after toiling for years independently, and many choose to remain independent even when offers are placed on the table. Artists will discuss the ways to maintain their independence and thrive in the era of ringtone rap.


FILM: The Revival (Directed by Invincible)

Thursday, March 18, 5:30 p.m. - 5:45 p.m., George Washington Carver Museum & Cultural Center, 1165 Angelina Street, Austin, TX.
FREE. No SXSW wristband required.


EMERGENCE presents: DXSW (Detroit Hip Hop Showcase)

Thursday, March 18, 8:00 p.m. Victory Grill, 1104 E 11th St, Austin, TX.
Sponsored by SplinkMe.com.

1:15 a.m. - 1:50 a.m. - Slum Village
12:45 a.m. - 1:05 a.m. - Black Milk
12:20 a.m. - 12:35 a.m. - Finale
12:00 a.m. - 12:15 a.m. - Invincible
11:35 p.m. - 11:55 p.m. - Monica Blaire
11:10 p.m. - 11:30 p.m. -Vaughan T feat. Crown Royale
10:45 p.m. - 11:05 p.m. - Miz Korona
10:20 p.m. - 10:40 p.m. - Marv Won
9:55 p.m. - 10:15 p.m. - Ro Spit
9:30 p.m. - 9:50 p.m. - Mae Day
9:05 p.m. - 9:25 p.m. - Now On
8:00 p.m. - 9:00 p.m. and between sets - Houseshoes & 14KT


PANEL: Grinding in the New Economy

Friday, March 19, 3:00 p.m. - 5:00 p.m., George Washington Carver Museum & Cultural Center, 1165 Angelina Street, Austin, TX.
Davey D & TheSouthernShift.com present a panel centered around new options for young independent hip-hop artists and how they can be active in their communities and how that can help them with their careers. Featuring Invincible, Tiye Phoenix, Rebel Diaz, Jessica Weber, and more. FREE. No SXSW wristband required.


EMERGENCE presents: The Revival: SXSW (Women in Hip Hop Showcase)

Friday, March 19, 8:00 p.m. Victory Grill, 1104 E 11th St, Austin, TX.
Sponsored by SplinkMe.com.

1:20 a.m. - 1:55 a.m. - Bahamadia
12:50 a.m. - 1:15 a.m. - Tiye Phoenix
12:20 a.m. - 12:45 a.m. - Invincible wsg Waajeed
11:55 p.m. - 12:15 a.m. - Psalm One
11:25 p.m. - 11:50 p.m. - Eternia
11:00 p.m. - 11:20 p.m. - Miz Korona
10:40 p.m. - 10:55 p.m. - DIAMOND
10:20 p.m. - 10:435 p.m. - Mae Day
9:55 p.m. - 10:15 p.m. - Boog Brown
9:30 p.m. - 9:50 p.m. - 50/50 (Kandi Cole+Miki Vale)
9:10 p.m. - 9:25 p.m. - Perseph1
8:50 p.m. - 9:05 p.m. - Staci Russel
8:30 p.m. - 8:45 p.m. - Eyeris
8:00 p.m. - 9:00 p.m. and between sets - DJ Skeez


"The People's Party / Fiesta Popular" feat. Invincible, Rebel Diaz, Anita Tijoux, Blacklisted Individuals, The Cipher, The Paranoids, and DJ Eye One.

Saturday, March 20, 11:30 a.m. - 4:00 p.m., Monkey Wrench Books, 110 E. North Loop, Austin, TX.
Workshops and performances. View event details here.