EMERGENCE

Toronto's EYE Weekly interviewed Invincible when she was recently in town for Shell Toe Live.

Rather than marketing yourself as a commodity, you’re using another model to get your music out. Are you inspiring other artists?
Definitely. Aside from what I’m doing, I’m just building off what other people are already doing formally. In Detroit hip-hop, we pool our resources together. People barter beats for verses all the time; that’s a common practice that people don’t often speak about openly. But there’s a lot of cooperation and a lot of ways that people actually do counter the crabs-in-a-barrel mentality of the music industry. There’s a distinction between the music industry and the music community and to take that approach, that community-building approach within that musical realm, with EMERGENCE and what I’m doing — I do community organizing aside from my music — I definitely apply the same values and skills to bringing folks together on the music side.

READ THE FULL INTERVIEW.